Internship at Feriecenter Slettestrand

My internship takes place at Feriecenter Slettestrand (www.slettestrand.dk) - a holiday destination situated in Jammerbugen close to Fjerritslev. The center has facilities for disabled people as well as ”normal” guests. The latest target group that has shown an interest in the place is mountain bikers. This is mainly because of at 20 km. marked route in the stunning nature surrounding the center. In relation to this the center has applied Realdania for funds to develop the MTB concept.

My tasks in the company is:

• Development of a communication strategy and target group definition regarding the MTB project for Realdania. Overall structuring of the project description using project management tools. Deadline: The 8th of October - (very busy at the moment!)  
• Assisting the design of the new web site for Feriecenter Slettestrand (being launched ultimo October), focussing on target group definition, labels and search optimization. 
• Evaluating the website by usability testing and/or by using Google analytics logfiles.