Research: Content

We are approaching the research phase from three angles: context, user and content following the frame work recommended by Morville & Rosenfeldt

When researching content it is recommendable to look at either the homepage that has to be improved or related homepages. Even though the navigation and content of a homepage seems inexpedient there can be valuable objects to work with.

Designing an app is very different from designing a homepage, but still I think Morville and Rosenfeldts “content analysis” can inspire us to make our own content analysis of starvaeks.dk.

Our approach

• Find objects on startvaekst.dk, which could be useful content of an app – mention all you could think of!

• Have the following guidelines in mind: 1) Reduce the content, 2) Minimize the need of typing, 3) Use the functionalities of the mobile device (call, address to map, GPS, quick response - QR)

• When objects have been found, discuss:

• What is this object?
• How can I describe this object? 
• What distinguishes this object from others? 
• How can I make this object findable?

• Look for patterns and relationships
• Are certain groupings of content becoming apparent? 
• Are you seeing clear hierarchical relationships? 
• Are you recognizing the potential for associative relationships, perhaps finding disparate items that are linked by a common business process?

• Benchmarking
• In which ways can we use the structure of the homepage? 
• Are there already designed apps that we can use as bench markers? 

Findings from data conducted by Starvækst to improve their homepage:
Increased focus on the local networks
Overview of events – maybe in a calendar
Podcasts etc.
Reference work – maybe under themes
”Situation entrances”
Articles often misunderstood (news)
Registration
Contact
FAQ


Discuss: what are the goals of this app that we are designing?